DIPOLE ML INC. BRAND KIT
For journalists, media houses and partners.

The company name is always written "Dipole ML Inc." in full. Please do not shorten it.
Questions, other formats, or a mark you cannot find: hello@dipoleml.com

WHAT IS IN THE KIT

Dipole ML Inc/
  PNG/d-mark-*          The company mark, the bold lowercase d with one black dot and one blue dot. It is 2911 by 2337
                        pixels at full size and is not square: never squeeze it into a square.
                        for-light-backgrounds  black and blue, transparent background, for white or light pages
                        for-dark-backgrounds   white and blue, transparent background, for dark pages
                        single-colour-black    one colour, for print in black or on a light photo
                        single-colour-white    one colour, for dark photos or a white knock-out
  PNG/wordmark-*        The full dipoleml wordmark, transparent background, in black, blue and white.
                        Use the mark in small spaces and the wordmark where there is room.
Raven/
  PNG/raven-app-icon-*  The Raven app icon: the blue tile with the white raven wordmark. The tile is square and solid
                        by design (it has no transparent background). Use it to show the Raven app.
  PNG/raven-r-glyph-*   The lowercase r, in black and in white, transparent background. It stands for the Raven models
                        and is not the app icon.
DCode/
  SVG/dcode-logo-*      The DCode logo as a vector: a disc with a blue dot. for-light-backgrounds is the black disc,
                        for-dark-backgrounds is the white disc.
  SVG/animated/         The animated DCode loader (the one on dipoleml.com), as animated SVG. Static use: take the logo.
  PNG/dcode-logo-*      The same logo as transparent PNG in four sizes.
  PNG/dcode-app-icon-*  The DCode app icon for macOS.
  Icon files/           The DCode app icon as .icns (macOS) and .ico (Windows).

Where a vector exists it is in an SVG folder; the marks that have no vector are supplied as large PNG files.
PNG sizes are the long side in pixels (for example -512px is 512 pixels on its longest side). A size is only made when
the original is at least that large, so nothing is enlarged.

COLOURS
  Blue   #0050DF   the only blue, in every Dipole ML Inc. product
  Ink    #121317   text and dark backgrounds
  White  #FFFFFF
The marks are supplied in black, white and the blue above. Please do not recolour them.

TYPE
The brand typeface is Google Sans (and Google Sans Code for code). The font files are not part of this kit.

USING THE MARKS
Clear space: keep at least a quarter of the mark's height free of other text, images and edges on every side.
Please do:
  - use the version made for the background it sits on (light, dark or single colour)
  - keep the proportions as supplied (the company mark is wider than it is tall)
  - write the company as "Dipole ML Inc." and the products as Raven, DCode and the DipoleML API
Please do not:
  - stretch, squeeze, rotate, outline, add shadows or effects to, or redraw a mark
  - recolour a mark, or put it on a busy or low-contrast background
  - use the Raven r glyph as the Raven app icon, or the app icon in place of the r glyph
  - write the company name as "DipoleML" or "Dipole ML" without "Inc."
  - suggest that Dipole ML Inc. endorses or sponsors something it has not agreed to
